Hi, I'm Jennifer Ma, and I believe the best products are built on understanding people.

My journey from Human Resources and Marketing uniquely shaped my approach. I don't just design interfaces or experiences - I strategically bridge human needs with measurable business growth.

My professional curiosity for the "whys" of human behaviour has led to a strong user research foundation, enabling me to uncover precise pain points. I use these deep insights to create simple, functional, and intuitive designs that prioritize and enhance the user experience, resulting in effective solutions that simplify complex processes and eliminate points of user confusion.

I am an enthusiastic learner, committed to continuously improving my skills and fluency to deliver impactful and strategic design solutions.